Sega is aiming to bring more of its video-game properties to film and television, and it's turned to former Break Media executive Evan Cholfin to spearhead the effort.
According to Variety, Cholfin has signed on as head of development and production at Stories International, a company co-founded by Sony to adapt its properties for film, television and digital platforms.
Much like fellow video game company Ubisoft and toymaker Hasbro, Sega aims to take control of the way its intellectual properties are translated. Sega produced gaming systems like the Genesis and Dreamcast until 2001, when it fully focused on making games for other consoles. The company's library includes games like Shinobi, Streets of Rage and Altered Beast.