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Second “Batman v Superman” Trailer Sees Decline in Online Engagement

by  in Movie News Comment
Second “Batman v Superman” Trailer Sees Decline in Online Engagement

After debuting on “Jimmy Kimmel Live!,” the second trailer for “Batman v Superman: Dawn of Justice” racked up 23.2 million views during its first 24-hours online — almost seven million shy of the first teaser and trailer, both of which earned about 30 million viewers in the same time frame (via Variety).

WATCH: “Batman v Superman” Trailer Released in 2K Hi-Def

In comparison, the first trailer for “Captain America: Civil War” — which also debuted on “Jimmy Kimmel Live!” — pulled in a record-breaking 61 million views. Of course, this is “Batman v Superman’s” third release and “Civil War’s” first, which likely accounts for the difference in views. The report also speculates that the “Batman v Superman” trailer would have fared better if it had debuted before “Civil War” or if more star power had been there to introduce it; Robert Downey Jr. and Chris Evans were on hand to release the “Civil War” trailer, where Ben Affleck introduced “Batman v Superman” solo.

Directed by Zack Snyder, “Batman v Superman: Dawn of Justice” hits theaters March 25, 2016, and stars Ben Affleck as Batman, Henry Cavill as Superman, Gal Gadot as Wonder Woman.

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