If you're headed to Comic-Con International in San Diego this week, you may notice a trend; that trend being a series of billboards whose focal point is the bold message, "#ReleaseTheSnyderCut."
For the uninitiated, #ReleaseTheSnyderCut is the movement launched by fans who were disappointed by 2017's Justice League, which notoriously went through a series of massive reshoots under Joss Whedon after director Zack Snyder left the project due to a family tragedy.
The billboards themselves are the result of a similar movement called #ProjectComicCon, the purpose of which is to spread the message of #ReleaseTheSnyderCut to those attending San Diego Comic-Con this year.
In addition to their desire to see Snyder's intended vision for Justice League come to life, a number of #ReleaseTheSnyderCut followers have also taken an altruistic stance in the form of suicide awareness and prevention. This stems from the very tragedy that resulted in Snyder's departure in the first place, which was his daughter taking her own life.
Of course, a vocal minority has also used #ReleaseTheSnyderCut to harass Warner Bros. executives such as Diane Nelson, seemingly detracting from the group's intended purpose. Nevertheless, a few billboards is hardly a bad way to promote a cause one is enthusiastic about.