Friday at San Diego Comic-Con is in full swing, with the crowds swarming around the booths downstairs and flooding the streets of San Diego. Inside one of the upper conference rooms, the Hasbro team behind Marvel Legends is bringing their A-Game, coming to discuss where the brand is and what's next for the storied action figure line.

The panel opens with a video from Dwight on Hasbro's product design team welcoming the audience. Ryan, Dan and Monique from Hasbro's marketing team are joined on stage by Jesse Falcon from Disney & Marvel. The stage has a number of upcoming products on the table: the Eye of Agamotto, the Hellfire Club box set, a Black Panther mask and a Spider-Man mask.

An image of the Wolverine holding a picture meme is displayed, with the picture replaced by a shot of a previous crowd. Ryan explains it's the first show in three years, and they've missed everyone.

The team discuss the MojoWorld exclusive. Jesse explains it's properly scaled, whereas the ToyBiz release of Mojo was limted based on how big the packaging could be.

The disucussion turnst o Marvel Legends 20th anniversary.

Jesse: "It's crazy that it's been that long, it doesn't feel like 20 years. But it's incredible. In the toy world, three years is incredible for an action figure line. So the fact that we have had a line for 20 years, but also that the form factor has been borrowed by so many companies, it says a lot. Every year, we just strive to push it every year. Now that we have the digital printing, that was five years ago and it's night and day - it's like a micro Hot Toys."

Ryan: "What's an item that was particularly memorable to you?"

Jesse: "Being at Marvel we had access to a number of illustrators and I liked working with Art Adams, because he was such a toy nerd. I remember saying I wanted to do that first appearance Thing, because when Jack Kirby first drew him he kind of looked like mud, and Art said 'say no more' and did three views, and we made that first appearance Thing. I pulled that figure out the other day, and it still looks great!"

"We wanted to do a build a Quinjet where you had plastic pieces and paper pieces, sort of papercraft. I'm glad we didn't do it, because it would have been so frustrating I think it would have killed the line.

Ryan confirms that's it this year for 20th anniversary, but they're hoping to revisit the idea again in the future.

Jesse is asked why the figures of the three Spider-Men from No Way Home took so long. "We were on an official blackout status for product, and that's why all these toys are coming 9 months after the film."

Ryan: "We do get spoiled sometimes, but there's a lot of times we don't know everything. We didn't know Tony would be snapping his fingers, but we went back and did an incredible figure of that. We didn't know Tobey and Andrew would be showing up."

Legends announces a new wave of What If figures coming soon for a Star-Lord T'Challa series.

Howard the Duck is the first figure in the wave. ARticlulated head, feet and arms. It comes with an Ant-Man head from the Zombies episode.

The team returns to Loki for classic Loki as palyed by Richard E. Grant. He comes with a stern an a smiling face, multiple hands and newly sculpted power effects.

Also, He Who Remains, which will be the first figure of Jonathan Majors for the MCU. He includes the apple.

The previously Comic-Con exclusive Tesseract will be getting a re-release with updated deco and LEDs to be more screen accurate. It opens up to reveal an orb.

A new Loki figure, depicting him without the jacket and with a sword from the end of the series will be released. It has an updated head sculpt and hair model. The sword will store in a sheath and includes a flame effect.

The discussion moves on to comic figure. First up is a Hatut Zaraze army builder.

A new comics accurate Black Panther, which includes new feet, hands and shins is announced. He's on the new body that debuted on the recent Vulcan series, and includes the traditional half-cape.

A new Sentry figure is announced. Last seen in 2015 in the Odin wave; this figure is on the new Grim Reaper/Cap-Wolf body, with a new, flowing hair head sculpt. The suit also includes an alternate head with a translucent fire plastic effect and face peeling away to reveal the transormation into the Void. It's a Walgreens exclusive.

Ryan: "It's a big year for Spider-Man. I think he has some of the best Rogues Gallery. We're going to do some really deep cuts for the next two reveals."

First up is a first time in the line figure: the Human Fly.

The next character is also first in the line. Dan says he needs a special guest to reveal him and calls Robo from The Fwoosh to make the announcement.

Robo holds up a physical figure of Razorback. Robo says he loves him because he's a villain from Arkansas.

Jesse: "I have a folder, it's called Weirdos, some of them are deep cuts, but they're characters that haven't had figures or need refreshing. Razorback was high on the list, and this was such a delight to put together."

Next up is a slide showing off the LIfe Foundation symbiote five. Ryan points out they've done three so far: Lasher, Scream and Phage.

Agony is announced. It's on the new Shriek articulation, including double knees and elbows. Riot will also be coming using the Monster Venom body.

Ryan: "We just wanted Riot to be as big as possible."

Jesse: "When you have all of them together, they're going to have such a cool silhouette. They all look so different."

Dan takes over to discuss upcoming retro waves and a focus on Spider-Man figures. A retro comic Scorpion is anounced, with comics-accurate bright green and an updated head sculpt.

An image of the 2019 Beast figure is displayed. Dan announces a Beast re-release with an alternate head, a more stoic one to counter the screaming one, a pair of clear-lens glasses, a pair of beakers (one of which is labelled X-Gene) and a soft goods lab coat. It also comes on a special Toy Biz style retro cardback.

Monique announces a new Spider-Man & His Amazing Friends three-pack with box art based on the show's intro.

Spider-Man is in his classic red & blue suit. Firestar is in her classic suitw ith pinless knees and elbows and a Miss Lyons accessory done in the animation inspired tan color. Iceman is a new cell shaded paint deco and an ice slide accessory. All figures come with extra hands; Firestar with an alternate head.

WIth the show wrapping up, Dan teases a future announcement with the Galactus Haslabs figure.

Dan: "Still the #1 HasLabs! HISS Tank hasn't beaten us yet!"

Dan announces two additional heralds for HasLabs Galactus: the Fallen One and Terrax. Both will be available in a two-pack exclusive to Hasbro Pulse.

They end on a final Haslabs tease with a commemorative 50 Years of Ghost Rider logo.

A fan asks if there will be more MCU redeco figures.

Jesse: "I would say definitely! There's so much content and it's coming so fast."

A fan asks if there will be more GamerVerse or, particularly, Marvel vs Capcom 2 stuff.

Jesse: "Definitely GamerVerse. We probably wouldn't do anything based on the past rght now because we have so many games we're working on, and we have slots for those games already. But never say never."