Google Play Books is introducing a new Bubble Zoom feature that makes reading digital comics easier by giving the user the ability to increase the size of a panel's speech bubble, without zooming in on the entire page. The digital book and comics service made the announcement as part of Comic-Con International: San Diego.

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According to Google's website, Bubble Zoom is described as "...a new way to read digital comics on phones and tablets. Using the same technology to recognize objects in photos, we trained our system to identify speech bubbles in comics. Bubble zoom expands the speech bubbles of a comic one-tap-at-a-time, making them super easy to read on your mobile device. It's much easier to read digital comics one-handed as Bubble Zoom automatically identifies and expands each speech bubble for readability. No more compromising the full-page experience or getting lost while panning around."

A preview of the new feature is available on the Google Play Books app for android. During SDCC, Google Play Books is offering a 50% off sale -- using the promo code "SDCC2016" -- on Marvel Comics and DC Comics titles until July 24.

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Check out a demonstration of the Bubble Zoom feature below:

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