Hasbro Studios and Machinima kicked of Comic-Con International in San Diego with a bang, debuting the first trailer for "Transformers: Combiner Wars," the new animated series debuting Aug. 2 on the social entertainment platform go90.

RELATED: First Look at Animated "Transformers: Combiner Wars"

Developed and produced by Machinima, "Transformers: Combiner Wars" is the first time the franchise has launched a digital-first series. Four "prelude" episodes have already been released, offering a look at the current state of Cybertron from the points of view of four characters.

"Machinima is known as a leader of the digital content space and has tremendous creative talent within their network. We are excited to partner with them to tell a new kind of Transformers story for the digital generation," Stephen Davis, Hasbro's chief content officer, said in a statement. "The writers, artists and voice actors working on this series are all true fans of the franchise, and their love for these characters really shines through in 'Combiner Wars.'"