SDCC: A&E Highjacks Christian Activist Protests to Promote 'Damien'

To help promote its television sequel to "The Omen," A&E placed its faith in Comic-Con International's Christian protestors.

A staple of the pop-culture event, each year religious activists picket the event, holding signs bearing slogans like "Jesus Saves From Hell" and "Turn From Sin." While a smattering of Comic-Con attendees routinely counter with placards of their own, this week the protestors were joined by a black-clad street team marketing "Damien,"which centers on the adult Damien Thorn from the 1976 horror classic.

According to The Hollywood Reporter, team members mingled Thursday with the usual protestors across the street from the San Diego Convention Center, wearing shirts and holding posters that said "The Beast Rises," "From Flame Damien Will Rise" and "There Is Only Damien," among others. They also handed out pins and stickers emblazoned with "666," as well as a pamphlet that directs con-goers to the website ItsAllForYou.com.

Developed by “The Walking Dead” veteran Glen Mazzara, the drama stars “Merlin” alum Bradley James as Damien Thorn, who grew up seemingly unaware of the satanic forces around him. Haunted by his past, he must now come to terms with who he is: the Antichrist.

The first trailer for "Damien" debuted Thursday. The series premieres in 2016 on A&E.

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