SDCC '12 | MAC Cosmetics to launch Archie's Girls makeup line

After partnering last year with DC Comics for a collection of Wonder Woman makeup -- Themyscira mascara! Obey Me nail polish! -- MAC Cosmetics is heading to Riverdale.

Archie Comics announced today that it's teaming with the cosmetics giant to launch a line in spring 2013 called MAC Archie's Girls that will "celebrate the iconic looks of Betty and Veronica." Although fans will have to wait a while to get their hands on the products, MAC will be promoting the line Wednesday and Thursday in San Diego with an event at its Gaslamp Quarter store featuring Archie cartoonist Dan Parent. Apparently, you'll be able to get a Betty- or Veronica-style makeover, and a sketch from Parent.


WHAT: M·A·C Cosmetics kicks-off the start of San Diego Comic-Con with a special event at their Gaslamp store with celebrated American comic book artist and illustrator, Dan Parent of the famed Archie Comics series, which introduced the world to beloved fictional teenagers Archie, Jughead, Betty and Veronica!

M·A·C Cosmetics and Archie Comics will announce the upcoming launch of M·A·C Archie’s Girls, a full colour cosmetics collection that will celebrate the iconic beauty looks of Betty and Veronica, coming Spring 2013. Dan will demonstrate illustrations and provide custom sketches for fans who drop into the M·A·C Cosmetics location just steps away from the San Diego Convention Center.

Come on by to see, how Dan creates first class comic animation or to simply schedule an appointment to receive a Comic Con-inspired makeup look from a M·A·C artist before hitting the show floor.

A street team of Archie’s will be walking around the streets of San Diego, encouraging fans to meet Dan at M·A·C Gaslamp.

WHEN: Wednesday, July 11th (2:00pm – 5:00pm)Thursday, July 12th (11:00am – 12:00pm, 6:00pm – 8:00pm)

WHERE: M·A·C Cosmetics234 5th Avenue(between L St. and K St. in the Gaslamp)San Diego(619) 237-0438

ADDITIONAL INFO: Fans can participate on their cell phones too! M·A·C wants to know who you think should win Archie’s heart. Text “Betty” or “Veronica” to 898622 to support your favorite girl. Fans of the winner will be the first to hear when the collection is available online Spring 2013! Max 5msg/mo. Msg&Data rates May Apply http://bit.ly/OCjeVK.

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