Square Enix is a Japanese publisher of manga and video games. It licenses print manga (including such high-profile titles as Fullmetal Alchemist and Black Butler) to Viz Media and Yen Press, and last year launched an online manga site that carries both those titles and 13 others. However, several reviewers (myself included) found the price of $5.99 per volume (in a streaming-only, no download format) to be a bit on the high side.
From now through Aug. 10, however, Square Enix is offering the first volume of any of its 15 series for free to readers who "Like" the company's Facebook page or get a special URL at SDCC.
There are a lot of caveats to this: The offer is open to residents of North America only ("Regional eligibility will be determined by MindMax® geolocation services," says the press release, which sounds a little ominous). You're also going to have sign up for a Square Enix account and download its proprietary reader. The press release seems to say you have to have a Windows computer to use the reader, but I managed to make it work on my Mac.
Obviously, the Square Enix folks are trying to get people to sign on with their sites. Their registration process is pretty cumbersome; I signed up a few weeks ago and I counted five separate registration processes, including creating two passwords, before I could buy a book in their store and read it on my computer. Offering a free volume may make readers a bit more patient with the process, though. I'm curious to hear what other people think, so if you take them up on the offer, feel free to drop back here and comment on how you liked it.