Dark Horse's cryptic but wonderfully photographed #NotAtComicCon teaser campaign paid off this morning with the announcement that the publisher has teamed with Red Bull's ChinaShop Magazine to celebrate comics during the weekend of Comic-Con International at 55 stores across the country.
For those unable to attend Comic-Con, the participating stores will "create a fun and creative atmosphere" with free drinks and more than $200 worth of Dark Horse prizes. Between 3 and p.m. EST -- on July 24, presumably -- Dark Horse will make an announcement to fans at participating stores before releasing information to attendees in San Diego.
You can read the full press release after the break. The list of participating stores can be found on the Dark Horse website.
DARK HORSE AND RED BULL’S CHINASHOP MAGAZINE LAUNCH #NOTATCOMICCON CAMPAIGN!
OVER 50 COMIC SHOPS ACROSS THE US TO HOST EVENTS FOR FANS UNABLE TO ATTEND COMIC CON INTERNATIONAL
JULY 14TH, MILWAUKIE, OR – On July 24th fifty-five comic book shops across the country will host unique parties in conjunction with ChinaShop Magazine and Dark Horse Comics to celebrate the highly dedicated culture of sequential art during the weekend of San Diego Comic-Con.
Branded #NotAtComicCon, based on the Twitter hash-tag those unable to attend San Diego Comic-Con have been using, fifty-five participating stores will create a fun and creative atmosphere where free drinks and over $200 worth of Dark Horse prizes will be available. In addition, Dark Horse Comics will make an exclusive announcement to fans at participating stores before releasing the special information to crowds in San Diego.
Fans looking to participate in the unprecedented, nation-wide event can find a comic book shop in their area on the following site:
Plus, during the week of July 19th, ChinaShopMag.com will feature interviews with well-established comic creators who aren’t attending San Diego Comic-Con to get their insight into the larger community rarely talked about in mainstream news outlets.
Fans are also encouraged to use the hash-tag “#notatcomiccon” when talking about the event to show the world the fun comic fans have even outside the largest pop-culture convention. For more updates, follow @notatcomiccon and @chinashopmag on Twitter