Jim Zubkavich wasn't the first creator to put some of his older work online as a webcomic, but he did it in such a deliberate way, and the work was so fresh, and he has blogged about it so much, that it feels like he was breaking new ground. Zubkavich is the writer of Skullkickers, a series that had a pretty decent following in print to begin with, and recently he started serializing the early chapters online. What he found is what most people seem to find: The online version brought him new readers without hurting sales of his print comics; in fact, quite the contrary—he is now selling tons of comics at conventions to folks who are pleasantly surprised to hear that there is a print version at all.
Now two more creators are going that route, both with graphic novels designed to appeal to younger readers: Scott Chantler announced at TCAF that he is serializing The Three Thieves, the first book in his Tower of Treasure trilogy, online, and Chris Schweizer has set up a dedicated website for his Crogan Adventures series and is offering all of Crogan's March, the second volume, online for free through June 6, when his next book, Crogan's Loyalty, is released. Schweizer's site also offers a teacher's guide to the Crogan books, printable character cutouts, and more. The move makes sense: With Borders gone, reaching younger readers is a challenge, but a popular website can go viral in a hurry—just ask Jeff Kinney, who first published Diary of a Wimpy Kid online.