Opening-weekend speculation versus return may still be the prime paradigm Hollywood uses to judge a film’s success level, but after the latest returns have come in, there are some new trends emerging at the box office. And most of them center on Scarlett Johansson and Luc Besson’s Lucy.
When the sci-fi thriller opened in late July, it earned a first place finish and a respectable $44 million in the United States, but just one week later it was obliterated by Marvel Studios’ Guardians of the Galaxy (which remained the #1 box-office draw in America until last weekend). In the past, that would have been all she wrote for a solid if unremarkable earning.
But today, thanks to a continuing strong response internationally, Lucy has surpassed $250 million in total box office, making it a bigger hit than many would have expected. A large number of these sales come from writer/director Besson’s native France, but even though — as TheWrap notes — the profit from this performance will be shared with Besson’s EuropaCorp in some markets, Universal is still looking to bank $200 million from the film.
In a similar trend, the Wrap piece notes that Dawn of the Planet of the Apes just crossed the $100 million mark in China alone. And overall this proves that while the U.S. box office may be zeroing in on The Maze Runner and other current films’ performances, it’s the global box office where a tentpoll may truly live or die.
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