Sanrio, the Japanese company behind a slew of colorful, anthropomorphic characters — most famously Hello Kitty — has debuted the latest addition to its cartoon family: Aggretsuko.
Like Sanrio’s other characters, Aggretsuko comes with her own personality traits and extensive backstory. As it turns out, the red panda lives something of a double life. By day, she’s a 25-year-old office worker who bemoans her humdrum lot in life, beset on all sides by frustrating coworkers and a boring, repetitive job. By night, however, she takes out her anger by singing death metal at karaoke bars.
— Sanrio (@sanrio) January 5, 2017
Aggretsuko was introduced to Sanrio fans in an animated short depicting her daily routine, which includes several adult themes, like binge-drinking and an overall feeling of hopelessness while at work. While surprising to some, Sanrio has never shied away from deeply flawed or off-putting characters.
For example, Gudetama, who debuted in 2015, is a chronically lazy egg yolk who suffers from crippling depression. Berry and Cherry, who debuted in 2007, are demonic siblings who inhabit Lloromannic, a world that only exists on the other side of mirrors.
Aggretsuko products are already available for purchase on Sanrio’s website. The items for sale are appropriately office-themed and include a ballpoint pen, a pen case, clear file folders, sticky notes, a spiral-bound notebook and a blanket specifically designed for use with office chairs.
Will you be bringing Aggretsuko with you to the office, or to the after-work rager at the karaoke bar?
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