Below you'll find the sales estimates for comics and trade paperbacks sold in the direct market for April, 2008. The sales numbers below are estimates based on the information provided by Diamond Comics Distributors earlier this month. Sales estimates for March, 2008 can be found here.
There are a couple of things to keep in mind when reading this data. First off, these are just estimates. These are not exact figures nor should they be treated as such. Second, this data only covers the direct market served by Diamond. It does not include newstands, book stores or overseas markets.
The breakdowns are for just the top 300 comics and top 100 trades listed below. These are not the overall market share. I only deal with numbers that I can see and kick around in my ever evolving number crunching system. Sometimes the numbers get a bit battered and bruised in the process.
The estimated total sales for the 300 comics was 6,710,347 comics which is up by 624,623 units from March and down by 419,523 units from April 2007. Marvel Comics had the largest percentage of the top 300 comics with 49.34% of the total units sold followed by DC Comics with 32.45%.
The top selling comic from Marvel Comics was "Secret Invasion" #1 in slot 1 with an estimated 250,200 units and for DC Comics was "Justice League of America" #20 in rank 9 with an estimated 85,785 units.
The estimated total sales for the 100 trades was 235,863 trades which is up by 309 units from March and down by 45,383 units from April 2007.
Topping the trades list in April was "Secret Invasion Infiltration" by Marvel Comics with 7,247 units.
I'll be back later with an analysis of the numbers below.