Ryan Reynolds served Hugh Jackman’s life the Honest Trailer treatment in a hilarious new commercial for Jackman's Laughing Man Coffee Company.
Jackman recently released the commercial onto his Twitter to help promote his newest humanitarian venture. The Laughing Man Coffee Company clip opens with Jackman in bed while Reynolds begins to narrate, in a snarky voice-over, what a typical day is like in the life of Hugh Jackman. "This is Hugh Jackman: Noted humanitarian," Reynolds says, over footage of Jackman waking up in the morning and throwing his alarm clock across the room.
Reynolds celebrates Jackman as the spot progresses, calling him a "goodwill ambassador" while Jackson acts out in contradicting scenes by swearing at his dog or yelling at children playing in the street. Perhaps the largest contrast is when the ad calls Jackson an "eternal optimist" and the camera pans to the Oscar-nominated actor staring furiously at a wall while death metal music blasts in the background.
Reynolds-as-narrator ends the spot by explaining that Jackman donates 100 percent of profits from the coffee brand to fair trade farmers around the world, calling Laughing Man Coffee "the nicest fucking coffee on earth."
Jackman launched Laughing Man Coffee Company with business partner David Steingard in 2011. While the company was acquired by Keurig in 2015 and has a line of K-Cups, two Laughing Man cafés still operate independently in New York City.
Reynolds and Jackman have a longstanding frenemy relationship that evolved during their time starring as X-Men characters Deadpool and Wolverine, respectively. Back in July, Jackman joked that Reynolds was jealous of his Emmy nomination for HBO's Bad Education, saying, "I don't think he's going to get out of bed for three days. There could be a lot of bitterness and anger seeping through whatever so just watch it, you know."