After Captain Marvel was plagued by waves of pre-emptive negative sentiment on Rotten Tomatoes, the review aggregator has responded by removing the "Want to See" percentage score that measured audience anticipation for upcoming films as part of a site-wide redesign.
"We’re doing it to more accurately and authentically represent the voice of fans, while protecting our data and public forums from bad actors," read an official statement from Rotten Tomatoes.
Before the change, the pages for upcoming films prominently featured a "Want to See" figure that represented the percentage of users who wanted to see the movie in question. After waves of users indicated that they were "Not Interested" in Captain Marvel, the "Want to See" rating for the upcoming Marvel Cinematic Universe movie dropped down to 28%, as the below screenshot from Feb. 25 shows.
According to Rotten Tomatoes statement, the "Want to See" figure was often misconstrued as the Audience Score. While the "Want to See" figure and Audience Score occupied similar positions on the page for any given movie, the Audience Score only appears after a film has been released and reflects the number of positive user reviews the movie received.
In Rotten Tomatoes' new redesign, the "Want to See" number is now much less prominent and only reveals the raw number of users who have indicated that they want to see the film, as seen below.
As that image also shows, the Audience Score will remain in the same prominent position it always had under the new redesign, and it's clearly separate from the "Want to See" total. The Audience Score will continue to reflect the number of positive user reviews a film receives after its release.
In addition to those changes, Rotten Tomatoes has also removed the ability to comment on films before they're released.
"Unfortunately, we have seen an uptick in non-constructive input, sometimes bordering on trolling, which we believe is a disservice to our general readership," read the company's official statement. "We have decided that turning off this feature for now is the best course of action."
However, users will still have the ability to comment on films after they are released. In its official statement, Rotten Tomatoes said that these changes were part of ongoing efforts to streamline the site over the past 18 months.
(Rotten Tomatoes Screenshot via The Internet Archive)