The trolling of Captain Marvel via Rotten Tomatoes' audience reviews has led the site to consider new requirements to deter trolls, such as asking users to verify they've seen a movie before they're allowed to post a review.
According to The Hollywood Reporter, Rotten Tomatoes is looking to improve the integrity of its audience scores with possible measures to include requiring users to verify they've seen a film before they're allowed to post a review of it. No word yet on how this would be implemented.
Rotten Tomatoes is the go-to source for aggregate movie ratings from both critics and audiences, but trolls have learned to use the website to express their negative views of films that attract their ire — even if they haven't seen them yet. After this happened with Captain Marvel, Rotten Tomatoes removed functionality that let users rate movies based on how much they want to see it.
When Captain Marvel was released on March 8, trolls launched a deluge of negative reviews to tank the film's audience score. The trolls' tactics don't appear to have made a dent in the movie's box office — Captain Marvel brought in $455 million over its opening weekend and has already flown past $500 million worldwide.
Dana Benson, Vice President of Communications for Rotten Tomatoes' parent company Fandango, said, "We are disappointed that there was a group of people who were obviously very passionate and who had a negative opinion of the movie, whether they saw it or not." Benson added, "We are in the middle of evolving the audience score. We want to ensure its credibility."
This isn't the first time trolls have taken to Rotten Tomatoes to tank an audience score. Previously, similar treatment was given to Black Panther and the all-female revival of Ghostbusters.
Directed by Anna Boden and Ryan Fleck, Captain Marvel stars Brie Larson as Carol Danvers, Samuel L. Jackson as Nick Fury, Jude Law as the commander of Starforce, Clark Gregg as Phil Coulson, Lee Pace as Ronan the Accuser, Djimon Hounsou as Korath the Pursuer, Gemma Chan as Minn-Erva, Ben Mendelsohn as Talos, Lashana Lynch as Maria Rambeau, Algenis Perez Soto as Att-Lass, McKenna Grace as a young Carol Danvers and Annette Bening as the Supreme Intelligence.