Deadpool creator Rob Liefeld yesterday explained why Fox held off on its Deadpool 2 trailer drop when some of the biggest trailers of 2018 were released during this year's Super Bowl.
Considering that the likes of Jurassic World: Fallen Kingdom and Avengers: Infinity War all got their time to shine during one of the most-watched events of the year, it sounds like Super Bowl LII would've been the prime time to unveil Josh Brolin's Cable to the world. However, it sounds like the movie marketing team at Fox had a clever plan up their sleeve.
The Deadpool 2 trailer was only released on Feb. 7, but the action-packed montage certainly did its job of getting everyone talking. Among its fans were Liefeld himself, who spoke to Heroic Hollywood about why we had to wait a couple of days for the big reveal:
"I mean all you have to do is look at my social media at any point during the day or in the last 3 months — ‘Where’s the real Trailer?! Where’s my footage?! When are we gonna see Josh’s Cable?!’ And Fox, they’re very cool with it and actually, they’ve completely won me over with how they handle everything. They basically starve everybody out and it’s brilliant. Like today, look, every other major movie has played their hand for the summer. So, Deadpool played their cards last. Everybody else jocking for position and today they have the entire space all to themselves, they knew what they had, they released it, people saw it, people saw how wonderful the movie looks."
The trailer only showed around 50 seconds of actual footage from the movie, but it gave fans their first look at a time-traveling Cable, teased the X-Force movie and revealed Terry Crews as a surprise member of the cast. Admittedly, if Deadpool 2 had shown us all of this alongside the other big Super Bowl trailers, it may have been lost among the crowd. It is a similar strategy to Sony's Venom, which has only just released its first trailer on Feb. 8.
Directed by David Leitch, Deadpool 2 features Ryan Reynolds as Deadpool, Brianna Hildebrand as Negasonic Teenage Warhead, Leslie Uggams as Blind Al, Stefan Kapičić as the voice of Colossus, and Karan Soni as Dopinder, with newcomers Zazie Beetz as Domino, Josh Brolin as Cable, Julian Dennison in an unknown role, and Jack Kesy as a villain widely thought to be Black Tom Cassidy. The film hits theaters on May 18.