In the comics, "Archie's" Jughead loves one thing, and one thing only: hamburgers. In "Riverdale," though, the character hasn't quite gotten his fair share of his favorite meal. Speaking to CBR and other reporters during a set visit, Cole Sprouse -- who plays Archie's longtime friend -- promised that Jughead does, in fact, make a habit of eating whatever is in front of him, even if it's not always his signature food.
"So Roberto [Aguire-Sacasa] and I had a conversation about just how much Jughead was eating at first, too. I'm a big fan of 'Death Note,' and L in 'Death Note' is one of those characters -- actually, L and Jughead are very similar now that I think of it, but L is one of those characters that eats and it becomes this a sort of cute little trademark of his. And Jughead is this sleuth and this kid who, in the digests, was constantly eating," Sprouse explained. "So, in most scenes, Jughead is eating. It's not a hamburger, though, because we didn't want to beat fans over the head with this idea that 'This is the Digest!' There are very fundamental narrative strings that still attach themselves to this sort of old world Archie Digest, and one of the things that's hardest to integrate into a darker version is this kid going 'I need hamburgers!' like Wimpy. We found ways to play with that, and certainly in these last three episodes, the burger-eating has picked up, but he is eating quite a bit. Whether it's chips, whether it's hamburgers, whether it's sandwiches, a lot of the scenes, Jughead is stuffing his face."
While Jughead may enjoy "stuffing his face" whenever possible, the experience isn't as pleasant for Sprouse himself. Asked what it was like to be constantly eating for his scenes, he said, "Horrible! Absolutely nightmarish! I sold enough Danimals on those commercials to be able to understand how to consume foods. When I know I have a scene where I have to eat a lot, I just won't eat for a couple of hours ahead of time and then stuff my face, because I understand that people want to see Jughead eating. I get it! People want to see him eating, so it's nice in a scene to show him stuffing his face, even if it's for half a second."
Starring K.J. Apa as Archie Andrews, “Riverdale” airs Thursdays at 9 pm on The CW. The series also stars Cole Sprouse as Jughead Jones, Camila Mendes as Veronica Lodge, Lili Reinhart as Betty Cooper, Ross Butler as Reggie Mantle and more. “Breakfast Club” alum Molly Ringwald will also recur as Archie’s mother Mary.