Box Brown started Retrofit Comics as a Kickstarter project, with the intention of publishing 16 alternative comics. And by "alternative comics," we mean 32-page floppies, not webcomics or graphic novels but old-school ink-on-paper pamphlets.
The enterprise bore its first fruit last week with the publication of James Kochalka's Fungus, which features two mushrooms that are also characters in the video game he is developing; Kochalka described both in a recent interview with the A.V. Club. The next comic is Drag Bandits, by Colleen Frakes and Betsy Swardlick, and it's due out in October. The current plan is to publish one comic a month for 17 months, at a cover price of $5 each. Four- and six-month subscriptions are available; each gets you a free comic.
In the original Kickstarter solicitation, Brown opined that floppy comics are important for creators because they allow them to connect with their audience while the work is still evolving:
Without the floppy comic (or mini-comic) the artist is forced to work on a largescale graphic novel mostly in private and THEN sell it. What if it doesn’t sell? What if the audience isn’t there? What if there are kinks that could have been worked out somehow? The artist basically has to go back to the drawing board. If there is an avenue and audience to work with, the artist can produce better and more refined work.
But he hasn't neglected the retail side: He has already arranged for a number of retailers to carry the comics, which should bring them more (and more regular) traffic from indy-comics fans. Check the Retrofit website for updates as well as sample pages from upcoming comics; looks like there's some good stuff in the pipeline.