ReedPOP, which produces such events as New York Comic Con, Chicago Comic & Entertainment Expo and Star Wars Celebration, is expanding its global reach with Shanghai Comic Convention, to be held May 16-17 in China.
The event is only the company's latest move on the international stage, following the additions of Singapore Toy, Game & Comic Convention, India Comic Con, Australia’s Oz Comic Con, PAX Australia, Star Wars Celebration Europe and, as announced last fall, Paris Comic Con.
“China is a massive frontier for ReedPOP, a huge market and boundless community of fans that we are eager and enthusiastic to build events for,” Lance Fensterman, ReedPOP's global senior vice president, said in a statement. “This is a huge opportunity for the millions of fans in the country who haven’t experienced a ReedPOP event and we can’t wait to see how they respond. Geekdom is a universal language and we’re sure that the Chinese people will celebrate fan culture in their own unique and amazing ways.”
Although the convention is just two months away, no corporate exhibitors have been announced. ReedPOP is flying in creators David Finch, Billy Tan and Adi Granov, as well as actors Lee Pace and Robin Lord Taylor.
The announcement of Shanghai Comic Convention comes just two months after ReedPOP acquired Emerald City Comicon in Seattle.