Official Press Release
SAN FRANCISCO, CA-April 24, 2003-Dallas Middaugh announced today the
formation of Redshift, a company dedicated to providing sales
representation and business development services with a focus on graphic
novels and animation. Comic book and graphic novel publishers Slave Labor
Graphics and Oni Press have engaged Redshift to extend the publishers’
reach into mass market bookstores.
Middaugh, an executive with eight years experience in entertainment
publishing and media, created Redshift in response to the growing market
for graphic novels. “Graphic novel sales have more than doubled for two
years running and remain the biggest growth category in bookstores
today,” said Middaugh. “More than the traditional comics companies,
independent publishers are best suited to take advantage of that growth.”
One of Redshift’s first deals has resulted in a special edition release
of Ted Naifeh’s Courtney Crumrin and the Night Things, published by Oni
Press, exclusively to Waldenbooks and Borders in June. “Oni and Slave
Labor have such an amazing backlist,” noted Middaugh. “I have a huge
amount of confidence in their books.”
Middaugh recently left Viz, LLC, where he was the director of sales and
marketing for three years. During his tenure, net revenue tripled from
2001 to 2002. Middaugh also contributed to the launch of Shonen Jump
magazine and negotiated a variety of business deals with many major
companies in the U.S. and Japan. Prior to this, Middaugh was the business
development manager at Prima Games, where he oversaw the licensing of
video game strategy guides.
Both Oni and Slave Labor expressed excitement about the new relationship.
“Dallas brings two great attributes to the table,” said Joe Nozemack,
publisher for Oni Press. “First, the buyers at the major bookstore chains
respect and trust him, and secondly, he has an amazing product knowledge
when it comes to graphic novels. In just a short amount of time, he’s
made some great inroads for our titles into the mass market.”
“It’s good to be have someone out there who understands and respects what
we do, and how we do things, working with us,” commented Dan Vado,
president of Slave Labor Graphics. “I feel that the long-term prospects
for our venture are very positive and I am looking forward to working
with Dallas and Redshift.”
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