A few weeks ago we noted a dramatic publicity stunt by Kelly Roman and Michael DeWeese, the creators of the graphic novel The Art of War: They held a public event in which they stamped sample chapters with their own blood (drawn rather clinically by a doctor, rather than someone with a sharp dagger). Apparently it worked, as the sample chapters they put up have gotten over 25,000 views, and they have signed contracts for several other countries—with a promise to repeat the blood stunt in each one. (I'm surprised they didn't sign the contracts in blood—now there's a stunt!) They have already signed with publishers in Brazil and Spain.
They now have three chapters of the book, which is a work of fiction based Sun Tzu's classic manual, available to read on Issuu—or right here, since it's embeddable.