Rampage to Release Early, Avoid Avengers: Infinity War

CBR

Rampage Moves Up Its Premiere Date in Response to Infinity War Shift

By Nicole Sobon

Published Mar 6, 2018

With Avengers: Infinity War's release moving up a week, Warner Bros. has opted to shift the premiere date for Rampage.

Rampage, starring Dwayne "The Rock" Johnson, has moved its release date up a week in light of news that Marvel Studios' Avengers: Infinity War would be doing the same. Warner Bros. has moved Rampage up from its original date of April 20 to April 13 to give the film a cushion before Infinity War takes over the box office.

Johnson is coming off the mega hit Jumanji: Welcome to the Jungle, but the actor hasn't always had as much luck at the box office. Jumanji surprised by pulling in an astounding $930 million worldwide, but Johnson's other franchise reboot from 2016, Baywatch, failed to take off, only pulling in $177 million at the global box office. It's hard to tell how well Rampage will do this far out -- especially as reviews have yet to hit -- but moving the film away from Avengers: Infinity War is a potentially smart move that should help to push its box office expectations a bit higher in the long run.

Interestingly, this marks the second film to shift release dates following the Infinity War announcement. Amy Schumer recently announced via Instagram that her upcoming film, I Feel Pretty, would move up from April 27 to April 20.

With a little over a month yet to go, it's entirely possible more studios opt to shift release dates in order to avoid Marvel's box office goliath. For now, though, the film looks set to sit comfortably atop the box office for some time before Deadpool 2 hits this May.

Rampage stars Dwayne Johnson, Naomie Harris, Malin Ackerman, Joe Mangianello, Jake Lacey, PJ Byrne, Mary Shelton, and Jack Quaid. The film was directed by Brad Peyton (San Andreas) from a script by Ryan Condal and Carlton Cuse, based on a story by Ryan Engle.

(via The Hollywood Reporter)