"... Without going all old man on everyone, I grew up in a time when you could still go to the movies or sit down to watch something on TV without knowing everything there was to know about it beforehand. Trailers didn’t give everything way, you couldn’t download an album a month before it was out, and you weren’t reading solicitation copy for comics that wouldn’t be out for another three months. It’s like – I saw Star Wars in the theater based off a couple television commercials. I saw a lot of movies just because I liked the way the posters looked, or because they sounded cool. I picked up my first issue of X-Men the same day I bought a used copy of Ziggy Stardust and the Spiders from Mars with money I’d earned mowing lawns and I didn’t have clue one what either were about prior to the moment I flopped onto my bed to read the one while listening to the other. They both had an immediate impact on me – it was like entering two completely different worlds at once. It’s harder to do that now, because both entertainment and information are transferred so quickly now and maybe withholding information will backfire on us, but I think trying to create something for people to discover is worth a try."
-- Image Comics Publisher Eric Stephenson, explaining his resistance to providing detailsabout his upcoming series Nowhere Men