“There’s a loosening up, and this is kind of current, at both companies in terms of what each company considers a comic, which is a ridiculous thing to say, because a comic is basically what sells. That’s a good comic. Dick Giordano hated, hated, hated Lobo — hated the character, hated the book — hated him. But he understood that Lobo was a popular character, not his cup of tea, so he wasn’t constantly after me to change and conform to his way.
That was, for a while, the way comics were being run. If the editor didn’t like the direction a book was going, it didn’t matter how well it sold — they’d get in there and start pinching and tweaking and fucking it up. But lately — and I know this for a fact, I’ve talked to people who actually make these decisions — it’s loosening up. It’s really loosening up. They’re actually saying, ‘You know what? You’re always saying, “If I was left alone, I would do this and this and this. I’d make this book popular.” Fine. The shackles are off. Go.’
I love that. I absolutely love that. I think if you’re willing to go after it, I think comics are loosening up a little bit; the way they approach the market, the kind of stories they’re doing, the kind of characters they’re willing to put in their books. This is just, I’d say, within the last year that I’m feeling this. A couple of years before that — as soon as last year — they were pretty horrible.”
— Justice League 3000 writer Keith Giffen, identifying a relatively recent loosening of the creative reins by DC Comics, and by Marvel
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