"It surprised me that outdated norms like those could still persist — especially in the cartooning world, since I think of cartoonists (at least the ones I know!) as exceptionally nice, sensitive people. I suspect there may be big-picture reasons for it — entrenched theories about what the comic book fan market is looking for, or maybe mainstream publishing houses still dominated by people or attitudes from an older era. But it’s hard to imagine that a concerted effort to make the comics world’s female characters more substantive and realistic wouldn’t pay off for male and female readers alike, making for richer, more interesting stories, and ultimately benefiting publishers’ bottom lines."
— Sage Stossel, talking with Hero Complex about her new graphic novel Starling.
Stossel wrote the story because she was interested in the double-life aspect of being a superhero; her lead character is a working woman who has to deal with real-life problems in addition to fighting crime. After the first draft was done, Stossel, who was not a regular superhero comics reader, started researching other comics to see how her story would fit into the market. "It was at that point that I became keenly aware both of how two-dimensionally, and often demeaningly, women are depicted in many mainstream comics, and also of growing efforts on the part of some fans and creators to reverse those tendencies," she said. In the graphic novel, Starling chooses a practical uniform, dismissing the other choices with "Who’s your costume designer? A 13-year-old boy?"