“Can you please refrain from claiming that sales to retailers represent real sales? Aside from a small core of books, most DC #2’s have under performed. DC will be getting back large returns on these books. Even in September our DC sales did not approach Marvel sales. And in October Marvel crushed DC in our store. Sales to retailers are NOT sales to customers. Reality will be hitting DC very quickly, just as it hit retailers in October.”
— retailer Andy Battaglia of Comics Etc. in Rochester, New York,
responding to ICv2.com’s analysis of October’s direct market sales
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