"I think it's very interesting that you bring up Shia because I just brought him up to Mike [Carey] the other day. I was proposing that we introduce a character based on him, because he does crystallize a lot of what we talk about. We've had a lot of discussion about whether copyright is a good thing or a horrible thing. What would happen if Superman was copyright-free? And people could add onto his story? Maybe we would end up with incredibly powerful stories that add a whole dimension of life to our existence because they would be able to build in a way that they can't build otherwise. I don't know. On the other hand, I want to get paid for what I do. [...] I think we should write to Shia and his people for permission to use him and his likeness in our story. If they said 'No,' it would bring up a lot of interesting issues. Wouldn't it?"
-- The Unwritten co-creator Peter Gross, commenting on Shia LaBeouf, the public domain and storytelling, in an interview with Comic Book Resources