“… Since X-Men 1, frankly, where a photo was stolen off a wardrobe thing and it was the very first look of Hugh Jackman in costume as him under fluorescents … it looked awful. It was just like, ‘Oh, this is the world we are living in. This is the reality.’ So we’ve always just accepted it. Spy pictures will leak and we used to try to run ahead and put out a cool picture first and now if we have a cool picture we will put it out, but if we don’t, that’s OK. Misinformation … You know, it gets a little annoying when somebody is like, ‘This is what’s happening! This is what Kevin Feige is doing!’ It’s annoying when they are right and it’s equally annoying when they are wrong, because everybody passes it. ‘Planet Hulk is the next thing’ and everybody talks about it and you’re just like “OK, but you’ll be disappointed if you’re expecting it.’”
— Marvel Studios President Kevin Feige, discussing how the company deals with leaks and rumors
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