"I’m just jumping on this one because I find it ludicrous. First of all, that’s what we should be doing. In order to help the print business we need to get as many people as possible excited about the content we’re delivering them, and the less confusing it is for them to engage in our product, the more success we’re going to have. That’s one part. We should be communicating with each other. [...] At the same, we allowed Ed Brubaker to kill Captain America and have another guy run around in that costume for over 18 months to two years when we were making a Captain America movie. We stopped making Thor the comic book for over a year and then we re-launched it with JMS and Oliver Coipel telling his story. Does Marvel give editorial direction on what you can and cannot do with our characters? Yes. We did that before we made movies and before we went to Disney. That’s what the editorial group does here for a living."
-- Marvel Publisher Dan Buckley, responding to the suggestion that companies like his "with a big media operation" are "controlling the print content to a greater degree in order to make it align more successfully with the other media"