“I’ve been such a jerk. (Your pull quote.) I used to look down my nose at stores that would order only Marvel and DC Comics and only enough to sate their Wednesday customer base, and now I get it. At Aw Yeah Comics, we’re far more diverse than that, but even still, there’s only so much money we can spend because there’s only so much money our customer base — not just our regulars, but even our potential customer base — has.”
— writer Mark Waid, on what being a retailer has taught him about comics, in an interview with Comic Book Resources announcing that he and partner Christy Branch are reincorporating their Indiana store Alter Ego Comics as Aw Yeah Comics Muncie
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