"I’ve seen more than a few well known comics professionals pitch projects on Kickstarter or Indiegogo have their campaigns fail. They either didn’t do any promotion and just expected their "celebrity" to carry them. Others just threw a random concept up and didn’t talk about why they thought it should be made, why they felt it was important. Kickstarter, to me, is almost like a barn raising where the community gets together to help one another. I pledge to a lot of projects because of that as well."
-- Jamal Igle, discussing his Kickstarter-funded comic Molly Danger
Totally agree! I review a lot of Kickstarter pitches for my biweekly Kickstand column on Comic Book Resources, and I have seen plenty of half-baked pitches. Often the idea seems very good, but there is no indication of what the comic looks like or how the creator plans to publish and promote it. When you're asking people to part with their money, you have to give them a good reason. I also like Igle's comment about pledging to a lot of projects; I suspect that beyond just being a good citizen, this offers creators the opportunity to see a Kickstarter drive from the consumer side, which would offer valuable perspective.