"It's a terrible jumping-on point. I don't think I've written an issue 20-something of anything that I've done that is a good jumping-on point. With the way you can download all the books now and everything is collected in trades, I'm not even sure I buy into the validity of the argument that every issue should be able to be read as if it was somebody's first issue. That, of course, may be a complete construct to prop up my inability to do that. [Laughs] So yeah, it's a terrible jumping on point ..."
-- writer Jonathan Hickman, addressing the notion that the "Point Now" part of Avengers #24.NOW means the issue is a good jumping-on point for new readers. Tom Brevoort, Marvel's senior vice president of publishing, has a differing opinion on the matter.