"I actually got a text from somebody saying, ‘Is that allowed? And how long is that going to happen?’ And I texted back saying ‘I don’t know and I’m wondering myself.’ We certainly were not made aware of that, so it was a little surprising. I jumped out of my skin, and I was inside the hotel. I can’t imagine what it was like outside."
-- David Glanzer, Comic-Con International's director of marketing and public relations, addressing the unexpected cannon fire from the ship anchored outside the San Diego Convention Center as part of Ubisoft's promotion for Assassin's Creed IV: Black Flag