“The bottom line here is two-fold: on the one hand, I feel like a lot of retailers didn’t take this seriously. It’s either because we’ve seen relaunches before or because they weren’t sure of the quality of some of the titles. I mean, there was essentially zero information. You had a cover and a creative team. That’s all you had to go off. From what I’m seeing, with people from pretty far away contacting us about books, I think some retailers just weren’t well prepared. On the other hand, there were some cases where there was no way to prepare. If you’d have told me last year that 50 copies of Deathstroke wouldn’t last me an afternoon, I’d have told you you were crazy. There’s no way to know. If you’d ask, ‘What’s your feeling on a Frankenstein, Agent of S.H.A.D.E. series?’ I’d have had no way to know.”
— Jermaine Exum of Acme Comics in Greensboro, N.C., on what the response to DC Comics’ New 52 titles reveals about the direct market
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