"When I first started doing webcomics back in the dark ages of the early '00s, word of mouth was how people found your stuff, but it was on a much smaller scale, and much slower. You'd have to get your comic passed around via e-mail, or posted in forums or linked to by other big artists. The whole crazy gag/meme/weird fandom social media comics thing didn't really exist back then, so maybe people were doing more original stuff, but that's just from what I remember and might not be true. I've never been a big fandom person. I feel like online comics nowadays are perhaps more mainstream, whatever that word means. Like everyone's making comics and everyone's passing comics around and comics are just this one part of the Internet, like cat pictures or whatever, rather than this specialized section, which was how it felt when I first started making them. Comics back then felt... I guess kind of niche. Now they're part of the rainbow of fun that is the Internet. It feels like a good thing to me, but I'm sure there's a downside to it. I guess people could complain that the craft of online comics is slipping, like, 'Oh, this stupid gag comic about He-Man gets a million tumblr notes, but this impassioned comic about one's state of being only gets 400.' But I don't even really see that, because it seems to me that the good stuff is always rising to the top. Sure, stupid He-Man comics will always get popular play, but whatever, that's the Internet."
-- Faith Erin Hicks, in a thoroughly entertaining interview with Tom Spurgeon about how she got started in comics, her latest project Friends with Boys and much more. Maybe what we need is an impassioned comic about He-Man's state of being.