“Yeah, of course — that’s what people want to think. But let’s be clear: The DC relaunch is a response to everything Marvel’s been doing, and not the other way around. You don’t set fire to your entire house for no good reason. And by the way, I tip my hat to them. They did something daring and it worked for them. They boosted sales of some of their books. But Avengers vs. X-Men is something that’s been on our docket for publishing for several years now.”
— Marvel Chief Creative Officer Joe Quesada, reacting to suggestions
that Avengers vs. X-Men is a response to DC’s New 52
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