"Comics can do a lot to be more accessible. A whole lot of that is — well, there’s this sort of weird arc over the last 20 years of thinking that these things would never be collected, and that we were writing exclusively for 36-year-old men who read comics every week. At this point, I think the price point is at such a place and the content is at such a place that we can’t afford to do that anymore. I think Issue 788 of whatever book wouldn’t be a problem at all if Issue No. 788 was written in a way that was satisfying to new and old readers alike. I think it’s really difficult to do, but I think it’s possible. I think we as an industry fell into this pattern of not caring about new readers anymore. There’s a way that you can do it that isn’t the clumsy, awkward way that it used to be done where characters refer to themselves in the third person, thinking back on who they are and how they came to be. You don’t have to write every comic as if it’s the first comic someone’s ever read, but you do have to write as though you would like new people to read your comic — which is kind of what Hawkeye is all about. How clean can I make this? How much like The Rockford Files can you go? It’s not a show like Lost where you have to see it every week, or a show like The Wire where you really have to watch and pay attention closely every week. Rockford had a setup, then a riff, and that is very much how superhero comics are nowadays. So there’s no reason that we should be exclusionary. People love it. I mean, Avengers is the third biggest movie of all time. It hits a cultural sweet spot. It’s just that comics need to get better at not being so … comic-y."