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Quote of the day | AvX and ‘the shallowness of short-term thinking’

by  in Comic News Comment
Quote of the day | <i>AvX</i> and ‘the shallowness of short-term thinking’

“… After several years of super-serious Marvel events, all of which have had some kind of ‘torn from today’s headlines’ subtext to them, I’m actually kind of in the mood for an old-fashioned super-team slugfest. However as a retailer it’s more than a little disappointing. It’s a business as usual kind of move that shows the shallowness of short-term thinking at work that might help Marvel win the summer and us sell some comics. But in the long-term the survival of the entire industry hinges on a publisher’s willingness to appeal to more than its dwindling base.”

— retailer Steve Bennett, of Super-Fly Comics and Games, on Marvel citing its upcoming Avengers Vs. X-Men miniseries as the kind of creativity that will drive the company this year

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