Quino, the creator of the comic strip Mafalda (1964 to 1973) passed away from natural cause on Sept. 30 at the age of 88. Born in Mendoza, Argentina in 1932 as Joaquín Salvador Lavado Tejón and trained as an illustrator first by his uncle and then by a brief stint at the Fine Arts College of Mendoza, Quino got his big break in 1965. The newspaper El Mundo started to publish his comic strip Mafalda, which became incredibly popular across Latin America and Europe.
Mafalda featured a little Argentinian girl from a middle-class Buenos Aires family with a keen sense of justice, a good eye for social and political hypocrisies and a mordant sense of humor. Quino pitched her as a mixture of Peanuts and Blondie, and although she was first conceived in 1962 as a publicity character to advertise Mansfield products, her quick wit charmed the editors of Primera Plana, El Mundo and Siete Dias Ilustrados, a weekly magazine.
After 1973, Quino only brought back Mafalda to promote humanitarian projects (mostly UNICEF), and focused on illustrated albums like Quinoterapia (Quinotherapy), where he broke down in comic book format the structural and personal elements that allowed inequality to persist all over the world, either with ad-absurdum of liberal concepts or by leaning into surrealist imagery -- like the police shooting down protestors with Valium.
Quino's humor was defined by his acid commentary on politics and the small annoyances of repressive states -- stagnant bureaucracy, authoritarian errors, police repression, poverty and close-mindedness, with a lot of compassion for the victims of these situations, as flawed as they might be. His vision was influenced by Argentina's political turmoil in the 20th century, but the topics that he tackled were universal -- he was very well known in Europe and Latin America, and his work was translated to over 30 languages. Mafalda has two statues -- one in San Telmo, Argentina, and another in Oviedo, Spain, one passageway in Angoulême, the Mecca of European comic, and a street in Gatineau, Canada.
Source: El País