Rapper Post Malone is getting fans hyped for the Pokémon Day Virtual Concert in a new promotional video.
The 30-second spot features Post Malone narrating as the camera follows him from his limo surrounded by paparazzi, to the backstage arena and finally the moments before he steps on stage. Just before he makes his grand entrance, he holds up a Pokéball and transforms into an animated character.
"I've been a Pokémon fan for a long time, so the opportunity to headline the Pokémon Day concert celebrating 25 years is awesome," Post Malone said in a statement.
The Pokémon Day Virtual Concert is presented by P25 Music and slated to take place Feb. 27. "We're kicking off our yearlong P25 Music program with a virtual concert that only Pokémon and Post Malone could bring you!" the logline reads. "This massive only party is an exciting opportunity to unite Pokémon and music fans around the world."
The Pokémon Company International will host several celebratory activations across the brand in the week leading up to the virtual music event. In addition to the previously announced Pokémon GO Tour: Kanto event on Saturday, Feb. 20, The Pokémon Company International will distribute a special password on Feb. 25 for players of the Pokémon video game franchise to add a special Pikachu to their Pokémon Sword and Pokémon Shield games. On Feb. 27, fans can tune in to Pokémon TV, either on the web or by downloading the app, for a curated selection of music-themed episodes of the popular Pokémon animated series as they prepare for the big Pokémon Day concert with Post Malone in the evening. Fans can expect more announcements that week from across the franchise.
The Pokémon Day Virtual Concert is scheduled for Saturday, Feb. 27, streaming live at 7 p.m. ET/4 p.m. PT on YouTube, Twitch and Pokemon.com/25.
Source: Pokemon.com