Pokémon GO announced its partnering with The North Face and Gucci for an in-game clothing collaboration.
News of The Pokémon Company's involvement was announced days after the two clothing brands revealed the official The North Face x Gucci collection by Alessandro Michele. Italian fashion house Gucci teased its upcoming collaboration by tweeting an image of a flag featuring the Pokémon GO logo attached to a pole with a The North Face x Gucci tent.
The official Twitter for Pokémon GO also reposted Gucci's tweet on its account, along with the eyes emoji.
While no other details were included in the post, The Pokémon Company previously teamed up with Japanese clothing company Uniqlo to place Pokémon-themed designs into the in-game clothing shop. Based on that collaboration, it's expected that Pokémon GO players will see apparel and accessory items that feature elements from the Pokémon franchise but also channel the outdoor camping styling of The North Face x Gucci collaboration.
The Pokémon Go x The North Face x Gucci trifecta news came a week after a recent Pokémon GO event introduced Galarian Mr. Mime. During the event, which ran Dec. 18-21, players completed a series of tasks that resulted in an encounter with Galarian Mr. Mime. Players also had the opportunity to collect enough Mr. Mime Candy in order to evolve into Mr. Rime. Other characters introduced to the game in December included Alolan Vulpix, Jigglypuff, Chimecho and Snorunt.
Niantic also recently debuted a more comprehensive search system for Pokémon GO called Pokémon tagging, which allow players to create different colored tags and use them to filter Pokémon in their collections.
The '70s-inspired The North Face x Gucci collection includes outerwear such as puffer coats, quilted jackets, windbreakers, and vests, as well as clothing like shirts, skirts, and jumpsuits, for women and men. According to the press release accompanying the campaign visuals, "It is a well acknowledged notion that travel leads to self-discovery, and in this conviction The North Face is aligned with Gucci, which similarly empowers people in their quest to celebrate and express their own characters and personalities." The collection will launch in China on Dec. 29 and around the world in the first weeks of January.