Play-Doh Movie Shaping Up at Fox

Just when you thought that, between "Transformer," "G.I. Joe," "Battleship," "My Little Pony" and "Ouija," Hasbro had just about exhausted its Hollywood possibilities, the company comes up with a surprise.

Deadline reports Fox is cementing a deal with the toymaker to develop a live-action movie based on Play-Doh -- yes, the modeling compound -- with Paul Feig ("Bridesmaids," "Ghostbusters") in talks to direct. "Butter" screenwriter Jason Micallef  will tackle the script.

"Play-Doh" would seem to be Hasbro and Fox's answer to Warner Bros.' blockbuster "LEGO Movie": Both are familiar names -- Play-Doh has been on the market since the mid-1950s -- that provide essentially blank (and colorful) slates for the filmmakers. If "The LEGO Movie" can launch an entire franchise, with spinoffs and a sequel, it's certainly possible "Play-Doh" could do the same.

And if that happens, don't be shocked to read about "Silly Putty: The Movie."

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