Platinum And NBC Issue Comic Book Challenge

Official Press Release

Beverly Hills, Calif., June 19, 2006 – Aspiring writers and artists nationwide are invited to submit their work to Platinum Studios, an entertainment company that controls the world's largest independent library of comic book characters, and San Diego's NBC 7/39, search for the hottest comic book concept – the Comic Book Challenge. The winner's comic concept will be developed for print, online, film and TV.

New and unpublished comic book creators can submit their ideas online at www.ComicBookChallenge.com through July 5, 2006. The top 50 semi-finalists will pitch their concepts live at a secret location near NBC studios in San Diego on July 20, the first day of the San Diego Comicon, to a panel of industry professionals. The panel will include Marc Silvestri, founder and chief executive officer of Top Cow Comics, Gale Anne Hurd, producer of over 25 movies including "The Terminator" series, "The Hulk", and "The Punisher" and Scott Mitchell Rosenberg, chairman of Platinum Studios and founder of Malibu Comics, where he discovered and developed "Men In Black" into a billion dollar entertainment franchise. "Men in Black" itself was written a previously unpublished comic book creator, highlighting Rosenberg's belief in new talent.

"If you think you've got the best new idea for a comic book character or story, we urge you to submit to Comicbookchallenge.com," said Rosenberg. "It is very hard to break through into comics and get noticed by industry luminaries. The Comic Book Challenge allows creators and aspiring fans a new opportunity to get their concepts reviewed and turned into an entertainment property."

The top three finalists will appear on NBC-TV 7/39's "Streetside San Diego" on July 21 to pitch their comic vision to local audiences. Comic book fans around the world will be invited, starting midnight on Thursday July 20th, to vote on their favorite of the three finalists at www.comicbookchallenge.com. Voting will be open from Thursday night until midnight on Sunday July 24th. The winner's comic book concept will be published by Platinum Studios and premiere in print in March of 2007. In addition, Platinum Studios will work with the creator to develop the property for film and television.

Characters from Platinum Studios' intellectual property library of more than 3,800 characters have appeared in over a billion comics, and have been included in film and entertainment deals with Disney, MGM, Sony, Universal, DreamWorks, Warner Brothers, Lions Gate, NBC and Showtime, including upcoming Sci-fi epic "UNIQUE" at Disney and tentpole "COWBOYS & ALIENS" at Sony.

About Platinum Studios (www.platinumstudios.com)

Platinum Studios is an entertainment company that controls the world's largest independent library of comic book characters, which it adapts and produces for all forms of media. Platinum Studios' library contains more than 3,800 characters and a full range of genres and styles. With deals in place with some of the entertainment and new media's top players, Platinum is a recognized leader in the creation of new content across all media. For more information, please see www.platinumstudios.com.

About NBC-TV 7/39 (www.NBCSanDiego.com)

NBC 7/39's streetside studio is located at 225 Broadway in downtown San Diego, California. San Diego's only network owned and operated station, NBC 7/39 broadcasts news daily from a glass enclosed studio at Peacock Plaza. NBC 7/39 is also home to San Diego's #1 morning news and #1 News at 11:00pm.

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