Pizza Hut has kicked off a tie-in campaign with Marvel's "Captain America: Civil War," giving fans the power to choose a side in the upcoming showdown between Steve Rogers and Tony Stark.
At the forefront of the campaign is a "Civil War"-themed digital HUB at PizzaHut.com/CaptainAmerica. The HUB will reveal exclusive "Captain America" content, which will include new clips and stills from "Civil War." A quiz will also let people know which side they stand with, Cap or Iron Man's. Fans can also enter a contest to win prizes, including the chance to win a trip to a Marvel movie premiere and more. Additionally, Pizza Hut's campaign will include a "Civil War" TV spot and pizza box designs featuring Cap and Iron Man.
You can get a taste of what the Iron Man box art looks like as well as some of Pizza Hut's offerings off of their $5 Flavor Menu in this video from Marvel's VP & Executive Editor of Digital Media, Ryan Penagos.
— Ryan Penagos (@AgentM) April 11, 2016
"Being able to provide our customers with unique content exclusively through our channels is one of the many exciting ways we are bringing this effort to life," said Jared Drinkwater, Vice President of Marketing, Pizza Hut. "A wide variety of prizes and unique experiences tied directly to the film will be fun and entertaining for Marvel and Pizza Hut fans alike."
"In Marvel's 'Captain America: Civil War,' we see the Avengers team during one of their toughest times. They're torn apart by conflict, and we're left wondering if anything can bring the team back together,"said Mindy Hamilton, Senior Vice President of Global Partnerships, Marvel Entertainment LLC. "Whether you are Team Cap or Team Iron Man, we are excited to give our fans the opportunity to choose their side through this effort with Pizza Hut and unite Marvel fans around the film's release."
"Captain America: Civil War" opens on May 6, 2016.
(via Broadway World)