Writer Neil Gaiman and DC Entertainment President Diane Nelson may not have made the final cut, but Penny Arcade creators Mike Krahulik and Jerry Holkins earned a spot on "The 2010 Time 100," the news magazine's list of the world's most influential people.
Just how influential is the duo? The 12-year-old webcomic draws some 3.5 million readers, and has led to the establishment of Child's Play, a charity that provides video games to sick kids in hospitals, and the Penny Arcade Expo (PAX), a gaming convention that last year drew 60,000 attendees to Seattle. An East Coast convention, PAX East, debuted last month in Boston.
"Krahulik and Holkins have become the tastemakers, and conscience, of an industry the size of Hollywood," Lev Grossman writes in his brief profile. "But for all their success, they are almost compulsively self-deprecating, and they give all the credit to their fans. You can't put a label on them. Labels smack of hype, and Penny Arcade doesn't do hype."