After eight years as a studio, Paramount Animation finally has a logo and mascot for its television and film productions.
The studio debuted a 20-second clip to show off the new Paramount tags. In the clip, a young girl is seen skipping a stone on a lake. The stone transforms into a star, and fly across the lake onto a foggy wooded mountainside. The star races up to the iconic Paramount snowcap mountain and joins the ring of stars in the new logo.
Variety sat down with artist Christopher Zibach regarding the new logo and mascot. Zibach was asked about the amount of time between the studio founding and the logo. He answers, "One of the goals from the very beginning was ‘Let’s do a logo.’ We’ve landed on one, and I’m excited for the world to see it. You’ll recognize it as a Paramount logo, and it has its voice, and it’s unique to the world of animation."
Zibach was asked about the mascot, Star Skipper, being female. He comments, "In our operation overall, the team that we’ve put together is a majority female team, so it captures the magic of what we’re going for in the division. It’s about dreaming big. When we thought about the character, we thought, why wouldn’t it be female? And we wanted a girl connected to nature, in who she is and how she looks."
He even hints at Star possibly being in a film one day, adding, "Our hope is all of our movies will be successful. We’ll wait and see if there are any changes with her as the movies grow. It’s a fun idea."
The studio is stepping up its production schedule after this year's Wonder Park. In 2020, the studio will release Sonic the Hedgehog, a Spongebob Squarepants prequel, Rumble and an adaptation of Clifford the Big Red Dog.