www.cbr.com

Marvel Sells More Comics, but DC Takes 7 of October's Top 10

Below you'll find the sales estimates for comics and trade paperbacks sold in the direct market for October, 2017. The sales numbers below are estimates based on the information provided by Diamond Comics Distributors earlier this month. Sales estimates for September, 2017 can be found here.

There are a couple of things to keep in mind when reading this data. These numbers are just estimates for the sales through Diamond to direct market retailers. It does not include any sales outside of the Diamond channel such as newstands, book stores or overseas markets. Since the majority of habitual comic book readers are served through this sales channel, these numbers are a good indicator of the core sales trends at the retail level. While not all copies will sell to readers, each retailer is buying what they think they can sell so the trends at the retail level should be a close enough reflection of the sales trends at the reader level for the purposes of discussion.

RELATED: Dark Nights: Metal’s Red Death Just Debuted His Utterly Insane Batmobile

The breakdowns are for just the top comics and top trades listed below. These are not the overall market share. I only deal with numbers that I can see and kick around in my ever evolving number crunching system. Sometimes the numbers get a bit battered and bruised in the process.

The estimated total sales for the 300 comics was 7,028,651 comics which is up by 197,115 units from September and down by 1,765,191 units from October 2016. Marvel Comics had the largest percentage of the top 300 comics with 42.83% of the total units sold followed by DC Comics with 38.54%.

The top selling comic from Marvel Comics was "Mighty Thor (2017)" #700 in slot 2 with an estimated 115,662 units and for DC Comics was "Dark Nights: Metal (2017)" #3 in rank 1 with an estimated 158,698 units.

The estimated total sales for the 300 trades was 333,112 trades which is up by 9,493 units from September and down by 30,479 units from October 2016.

Topping the trades list in October was "Walking Dead Heres Negan" by Image Comics with 19,337 units.

I'll be back later with an analysis of the numbers below.

If you'd like to listen to an in-depth discussion of the sales data, check out the Mayo Report episodes of the Comic Book Page podcast at www.ComicBookPage.com. In addition to those episodes, every Monday is a Weekly Comics Spotlight episode featuring a comic by DC, a comic by Marvel and a comic by some other publisher. I read around 200 new comics a month so we cover a wide variety of what is current being published. If you are looking for more or different comics to read, check out the latest Previews Spotlight episode which features clips from various comic book fans talking about the comics they love. With thousands of comics in Previews every month, Previews Spotlight episodes are a great way to find out about things which may have flown under your comic book radar.

By UnitsMarket Share

By DollarsMARVEL COMICS38.63%36.38%DC ENTERTAINMENT35.48%30.58%IMAGE COMICS9.84%11.46%IDW PUBLISHING3.31%4.33%DARK HORSE COMICS1.74%2.82%DYNAMITE ENTERTAINMENT1.96%1.99%BOOM! STUDIOS1.81%1.96%ONI PRESS INC.0.76%1.08%TITAN COMICS0.85%1.02%ARCHIE COMIC PUBLICATIONS0.57%0.68%VIZ MEDIA0.24%0.67%VALIANT ENTERTAINMENT LLC0.73%0.65%AFTERSHOCK COMICS0.60%0.57%RANDOM HOUSE0.14%0.54%ACTION LAB ENTERTAINMENT0.39%0.41%FANTAGRAPHICS BOOKS0.09%0.36%AVATAR PRESS INC0.17%0.31%LION FORGE0.24%0.30%ZENESCOPE ENTERTAINMENT INC0.25%0.28%BENITEZ PRODUCTIONS0.19%0.25%OTHER NON-TOP 202.02%3.35%

PublisherNIRITIMin

Price

Max

Price

Avg

Price

Total

Reported

Units

Total

Reported

Dollars

Percent of

Top Comics

By Units

Percent of

Top Comics

By Dollars

Marvel Comics78179$3.99$5.99$4.073,010,507$12,324,868.9342.83%45.31%
DC Comics78381$2.99$9.99$3.612,709,116$9,630,288.8438.54%35.40%
Image Comics52052$2.99$5.99$3.99618,267$2,368,396.338.80%8.71%
IDW Publishing25025$3.99$7.99$4.35188,480$838,658.202.68%3.08%
Dynamite Entertainment12012$3.99$3.99$3.99108,579$433,230.211.54%1.59%
Dark Horse10010$3.99$3.99$3.9984,809$338,387.911.21%1.24%
BOOM! Studios10010$3.99$5.99$4.1977,988$323,514.121.11%1.19%
Valiant Entertainment707$3.99$3.99$3.9956,926$227,134.740.81%0.83%
Aftershock Comics505$3.99$3.99$3.9932,212$128,525.880.46%0.47%
Oni Press303$3.99$3.99$3.9931,012$123,737.880.44%0.45%
Archie Comics213$3.99$3.99$3.9928,095$112,099.050.40%0.41%
Albatross Funnybooks202$3.99$3.99$3.9912,566$50,138.340.18%0.18%
Benitez Productions101$3.99$3.99$3.9912,508$49,906.920.18%0.18%
Action Lab Entertainment202$4.99$4.99$4.9912,503$62,389.970.18%0.23%
Titan Comics202$3.99$4.99$4.4910,305$45,301.950.15%0.17%
New England Comics101$3.99$3.99$3.998,660$34,553.400.12%0.13%
Abstract Studios101$3.99$3.99$3.996,234$24,873.660.09%0.09%
Lion Forge101$3.99$3.99$3.995,506$21,968.940.08%0.08%
UDON Entertainment101$3.99$3.99$3.995,390$21,506.100.08%0.08%
United Plankton Pictures101$3.99$3.99$3.994,585$18,294.150.07%0.07%
Zenescope Entertainment101$5.99$5.99$5.994,403$26,373.970.06%0.10%
Legend: NI = New Items, RI = Reorder Items, TI = Total Items
PublisherNIRITIMin

Price

Max

Price

Avg

Price

Total

Reported

Units

Total

Reported

Dollars

Percent of

Top Trades

By Units

Percent of

Top Trades

1 2
PREVIEW: The Batman Who Laughs #2

More in Comics