NYCC | Stan Lee and 1821 Comics launch kids imprint

Expanding their partnership, Stan Lee and 1821 Comics will unveil a line of kids' comics today at New York Comic Con.

Called Stan Lee's Kids Universe, the imprint will feature characters like the Fuzz Posse, a group of police dogs, and Reggie the Veggie Crocodile, a reptile who becomes an outcast because he shies away from meat.

"The whole idea is to give them the kind of stories that they haven't read before that they can easily understand and relate to," Lee tells The Associated Press. "While we want these to be reasonably educational and good for kids — that goes without saying — but our main purpose to be entertaining ... kids have a great sense of humor if you can reach them the right way."

The characters were created by Lee and 1821 partners Paris Kasidokostas Lastis and Terry Dougas, who launched their comic company at New York Comic Con 2010 with the announcement of Romeo and Juliet: The War, a futuristic retelling of the Shakespeare play as envisioned by Lee and Dougas. The oversized graphic novel, the first in a three-book deal with Lee's POW! Entertainment, debuts this week at the convention.

Stan Lee's Kids Universe will kick off with Monsters Vs. Kittens, by Dani Jones, and Once Upon a Time in 2012, followed by The Fuzz Posse, Reggie the Veggie Crocodile and The Animal Band.

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